The fixed broadband sector has a runaway leader as PLDT Home solidifies its dominance, growing its market share to a strong 70% in the first half of the year as more subscribers were added at the end of June, 15 % more than competition. An array of digital services boosted its broadband services as aggressive push for its high-end Fibr plans will further grow its revenue.
â€œPLDT HOMEâ€™s fixed broadband has continuously maintained its industry leadership with its significant array of new digital services and compelling content, providing entertainment to customers everywhere, whether they are at home or away from home,â€ said PLDT EVP and Head of Consumer Business Group Ariel P. Fermin.
For the traveler, how to benefit from the fixed broadband services of PLDT HOME? Simple. It’s in the innovative Quadplay product. It’s a smart bundling offer where mobile services, are packaged with voice, data and cable television, providing connectivity everywhere. Wherever you are, from the streets of Cebu for the Sinulog, basking in the sun in Boracay, or surfing in Baler, you can experience a richer digital mobile lifestyle that brings connectivity and convergence to a new level.
â€œWith Quadplay, we are once more leveraging our integrated approach to connectivity as our data, voice, and Cignal over fiber services are packaged with a mobile bundle. This further solidifies our leadership in the broadband market,â€ Fermin pointed out.
Adding to richer content, PLDT Home has recently partnered with iflix and Fox International Channels. The latter is Southeast Asia’s leading internet TV service with channels from local to leading content providers around the world. The former, a leading global entertainment company and Asia Pacific’s leading broadcaster. These will provide subscription video-on-demand (SVOD), live shows as well as catch-up television shows in Fox’s various channels.
â€œWith this exclusive partnership with iflix, PLDT HOME and Smart subscribers can now enjoy unlimited entertainment wherever they are across the broadest range of devices â€“ from smartphones, tablets, laptops, desktop computers, to TV screens â€“ at a very low price, starting at P99 per month,â€ Fermin said. â€œWe are also delighted to deliver a wide range of educational, sports, lifestyle, and movie content from Fox that will suit the entertainment wants and needs of our customers whenever and wherever they are.â€
With the convergence of fixed and mobile broadband services, the traveler will definitely enjoy a truly mobile digital lifestyle wherever he may be.